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Most leaders know goal setting matters, but most are doing it wrong.
I’ll break down the common mistakes leaders make when setting goals and how they unknowingly sabotage performance, trust, and motivation on their teams. I’ll show you how to distinguish between performance and learning goals, why your team needs both (but not at the same time), and how to clarify the purpose behind every metric. Because metrics aren’t meaning, but the right goals, set the right way, can turn a group of individuals into a high-performing team.
00:00 Goals Are Important, But Are You Using Them Right
00:45 Meet Dr. David Burkus
01:05 What Leaders Get Wrong About Goal Setting
01:15 Mistake #1 Setting Too Many Goals
01:46 Mistake #2 Confusing Stretch with Stress
02:19 Mistake #3 Mixing Up Learning and Performance Goals
03:09 How To Set Goals That Work
03:20 Solution #1 Choose a Focus
04:05 Solution #2 Set Goals that Clarify Purpose
05:13 Solution #3 Co-create and Take Feedback
06:22 Solution #4 Watch for Signs of Goal Fatigue
//ABOUT DAVID
One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.
He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.
A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.
//NEWSLETTER
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//SPEAKING
Like what you heard? Find more on David's speaking page (and find out about bringing him to your company or event) at https://davidburkus.com/keynote-speaker/
//CONNECT
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