AI-driven Marketing, Optimization, Consciousness and CAIOs

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Data Science Leaders

Domino Data Lab

97 episodes

4 months ago

Data Science Leaders: The premiere podcast for executives tackling the world’s most important challenges with the power of machine learning and artificial intelligence. Join host, Dr. Kjell Carlsson, for Season 2 as we interview pioneering data science leaders and industry watchers to unearth the secrets to driving transformative business outcomes—and avoiding a myriad of pitfalls—with the latest ML & AI technologies. Our conversations are full of real stories, breakthrough strategies, and unique insights—to help you build your own model for enterprise data science success.

All content for Data Science Leaders is the property of Domino Data Lab and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

AI-driven Marketing, Optimization, Consciousness and CAIOs

Data Science Leaders

47 minutes 11 seconds

1 year ago

AI-driven Marketing, Optimization, Consciousness and CAIOs

AI is disrupting marketing, but the biggest threat isn’t AI systems misbehaving, it is the unintended consequences of AI systems performing exactly what they were intended to do.

In this interview with Dr. Daniel Hulme, Chief AI Officer at WPP and CEO of Satalia, we discuss the ways that AI is transforming marketing – from accelerating content creation and maximizing activation to exploring the creative landscape and creating “brains” that ensure it is responsible and legal. Also, tune in for fascinating discussions of AI consciousness and what it means to be a Chief AI Officer.

Join us as we discuss:

The greatest GenAI opportunities in marketing and beyond
How to maximize AI impact with decision optimization
Responsible AI and the challenges of AI systems going very right
The emerging field of AI consciousness
The Chief AI Officer: why you need one and the prerequisites for success

For more information about the new research organization focused on AI consciousness co-founded by Daniel Hulme see conscium.com and his interview on the London Futurists Podcast.