EP04: Dive and Snorkeling in the Marketing Data!

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Data Never Lie

Enrico Pavan

11 episodes

3 months ago

Welcome to Data Never Lie, a conversational, and informal, place about Analytics and Marketing.

Inside the podcast you can find both interviews with the most important world-famous data analysts - who will certainly give you tips to improve your know-how - and analytics pills linked to the new features of analysis tools (such as Google Analytics 4), integrations with artificial intelligence and, once a month, the answers to the "Ask Me Anything" webinars conducted directly by Enrico Pavan!

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PS: do you want to have your say on these topics? Contact us via the form you find on the Analytics Boosters website! See you soon!

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EP04: Dive and Snorkeling in the Marketing Data! - with Ken Williams

Data Never Lie

38 minutes

1 year ago

EP04: Dive and Snorkeling in the Marketing Data! - with Ken Williams

Welcome to Ken Williams, Master of the Marketing Data Stack at Dive Team, the new company he recently founded that "provides the strategic guidance and technical capabilities necessary to master the marketing data stack."

We talked about Media Mix Model, Clean Room, Regressions and other technologies that allow us to better evaluate our marketing activities.

Listen carefully to what Ken says: every word he says is pure gold!

Thanks so much Ken, it was a pleasure chatting with you!

Website: http://dive.team
LinkedIn: https://www.linkedin.com/in/kennethcwilliams/