Unless you've been stuck under something heavy, you probably know that Alex Hormozi's recent $100 Million Offers book/course launch was a smashing success that basically broke the internet. But when we dove into his content more deeply, we discovered a little tidbit of genius he dropped that many might have missed (but is VITAL to your success). Tune in now as we reveal exactly what that is and why this "gold nugget" of info is so critical to your marketing goals!