AI is everywhere, but what does meaningful adoption actually look like in marketing? We’re joined by Lillian Pierson, Fractional CMO and Growth Advisor of Data-Mania, to unpack how organizations can use AI strategically to drive results. Lillian outlines practical examples and a maturity model for AI in marketing, helping teams align tech with business outcomes. She breaks down where AI delivers the most value — from low-risk productivity tools to fully automated, cross-functional workflows — and offers guidance on the metrics that matter, how to tackle data fragmentation and why upskilling is critical for growth.
Key Takeaways:
00:00 Introduction
02:53 AI shifts marketing from manual campaigns to real-time systems.
05:29 Marketing success with AI depends more on strong data foundations than flashy tools.
10:41 The bigger the AI investment, the more strategic de-risking it needs.
15:59 Humanic uses AI to find hidden user segments from behavioral data.
19:57 Marketing issues often stem from data silos and fragmentation.
22:22 Without a data layer, ad algorithms can’t optimize or validate market fit.
26:27 AI bridges marketing and tech through vibe coding and automation.
30:29 Try vibe coding tools — you’ll be surprised what you can build.
Resources Mentioned:
https://www.linkedin.com/in/lillianpierson/
Data-Mania | LinkedIn
https://www.linkedin.com/company/data-mania/
Data-Mania | Website
https://www.data-mania.com/
https://cursor.com/
https://windsurf.com/editor
https://www.humanic.com/
https://growthsolutions.in/
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