Rouzbeh Gerami, Senior Vice President of Data Science at Nielsen, joins us on this episode to discuss the complexities of measuring audiences and defining their characteristics across diverse media and platforms. He explains how the shift toward digital privacy impacts audience measurement and highlights the crucial role of high-quality ground truth data in teaching machine learning models to correct massive raw data.
Key Takeaways:
(03:08) How physics equips data scientists with unique skills.
(08:43) Nielsen’s history and mission.
(09:23) The evolution of audience measurement.
(11:46) The challenge of measuring fragmented digital media consumption.
(16:12) Nielsen’s efforts to stay relevant in the privacy-protected world.
(20:20) Ground truths help AI learn and correct massive data.
(23:40) Privacy’s impact on smaller publishers and media outlets.
(32:40) The need for continuous learning in a rapidly evolving industry.
Resources Mentioned:
https://www.linkedin.com/in/rouzbeh-gerami-69b0b77/
https://www.nielsen.com/news-center/2023/nielsen-one-launches-globally/
“The Innovator’s Dilemma” by Clayton Christensen -
https://www.hbs.edu/faculty/Pages/item.aspx?num=46
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