Ep 3 | Demonstrating Value in Data (ROI) with Amro Safadi, Head of Data Science at Auden

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Data Leaders of the North | The Podcast

Lawrence Harvey

14 episodes

1 week ago

Inspired by our popular Data Leaders Of The North roundtable events, and presented by our host Kyle Winterbottom - creator of the popular event, Lawrence Harvey brings you this podcast series created for Data enthusiasts to hear from some of the most high-profile “Data Leaders” across the North of the UK. The community was born in early 2018 and has become a popular (and oversubscribed) series of thought leadership, round-table events for leadership figures from the world of D&A to share knowledge and ideas whilst discussing trending topics and real life challenges and experiences.

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Ep 3 | Demonstrating Value in Data (ROI) with Amro Safadi, Head of Data Science at Auden

Data Leaders of the North | The Podcast

31 minutes 49 seconds

5 years ago

Ep 3 | Demonstrating Value in Data (ROI) with Amro Safadi, Head of Data Science at Auden

This week we are joined by Amro Safadi who is now the Head of Data Science at Auden (but was the Head of Decision Science at NBrown Group at the time of recording this podcast) to discuss one of the biggest challenges that many Data Leaders face; Demonstrating Value and ROI.

Amro gives a technical insight into the key considerations of:

How to put a tangible figure on the ROI of a data project by predicting uplifts and the two-step formula to do so
The typical challenges faced when trying to demonstrate potential ROI
How there needs to be unity between the direction of the business and the projects undertaken
That identifying and prioritising the major the opportunities where the most value can be added is key to success
That complex isn’t always best and simple projects can give the biggest ROI’s
How action and change must happen to realise any ROI
Differences between large organisations and smaller organisations
Data Literacy’s relationship to change and therefore ROI

Get in touch: You can reach Kyle at k.winterbottom@lawrenceharvey.com