How many times have you heard "Storage is Cheap?" This "storage is cheap" mentality has been the norm for 10 years, but it's an illusion! There's actually a lot that goes into housing and managing that data storage. In this episode, we debunk the myth that "storage is cheap," and let you in on storage vendors' best kept secret: all the hidden fees that that result in storage costs of $3.2 million per PB per year! From there, it's easy to see that buying more storage isn't the answer to good data management. Finally, we'll discuss how Aparavi, The Data Intelligence & Automation Platform, makes it easy to optimize your storage arrays with automated migration by policy!