Just a few years ago, corporate data systems were more like a “darkroom” – a place to store mandatory data for regulators and reporting. Today, companies are moving to the cloud and completely rethinking how they work with data. “The difference between the past and today is like night and day. Data has become the new gold, and its value is now front and center,” says Adam Wojtkowski, Country Manager for Eastern Europe at Snowflake, in the latest episode of Adastra’s podcast. In the conversation, he explains how fierce competition in banking, retail, and e-commerce is forcing companies to build entirely new business models on top of data. According to him, Snowflake has been successful because, as a cloud-native platform, “it just works” – simply, quickly, and without complex migrations. This allows customers to focus on business value and cut the time to insights from months to days.