Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
248 episodes
2 weeks ago
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
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Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
37 minutes 23 seconds
2 months ago
Why Your Audience Targeting Is Missing 90% of Buyers with David Allison of The Valuegraphics Research Company
On this episode, host Sima Vasa talks to David Allison, Founder of The Valuegraphics Research Company, about replacing ineffective demographic targeting with values-based segmentation. Drawing on over one million surveys across 180 countries, David explains why demographics have a 90% fail rate and how identifying what truly matters to people can increase effectiveness eightfold.Key Takeaways:00:00 Introduction05:03 The human brain decides solely based on values alignment.06:36 One million surveys reveal 56 values driving human behavior.09:21 Values are fixed for life and guide all decisions.13:10 Demographic targeting carries a built‑in 90% fail rate.14:33 Generational cohorts are far from homogeneous in reality.16:03 Psychographics describe the past but fail to predict actions.18:39 Values segmentation identifies the real triggers for engagement.23:00 A “pink van” story illustrates values‑based recruiting success.29:06 Values can reveal larger audiences than demographics suggest.35:00 Values‑based targeting is eight times more effective.Resources Mentioned:
The Valuegraphics Research Company | Website
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
