Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
243 episodes
2 days ago
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
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Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
26 minutes
4 days ago
Why CX Is Finally Earning C-Suite Attention with Ania Rodriguez of JourneyTrack
On this episode, host Sima Vasa talks to Ania Rodriguez, CEO and Founder of JourneyTrack and Chairwoman of the Board at Key Lime Interactive. Ania shares her founder journey from launching a UX consulting firm to building a venture-backed SaaS company in the emerging category of journey management. With a clear-eyed view of the differences between UX and CX, she explains how aligning with executive-level metrics creates staying power — and why data integration, category creation and capital strategy all matter when shifting from services to product.
Key Takeaways:
(02:12) Ania’s background combines engineering, people and systems for innovation.
(08:09) UX focuses on micro journeys while CX strategy operates at higher levels.
(09:36) CX covers the full customer relationship, from awareness to advocacy.
(11:15) C-suite now cares about CX, tying it to business outcomes and metrics.
(12:36) CXPA is more strategic than most UX organizations.
(15:30) Journey management tools connect insights to actions using integrations.
(19:03) Time to first value is a crucial metric for SaaS adoption and success.
(22:03) Knowing your financials and finding a niche are vital for entrepreneurs.
Resources Mentioned:
JourneyTrack | Website
Key Lime Interactive | Website
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
