Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
248 episodes
2 weeks ago
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
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Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
The Role of Emotion in Marketing with Matt Celuszak of Element Human
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
35 minutes 3 seconds
1 year ago
The Role of Emotion in Marketing with Matt Celuszak of Element Human
On this episode, host Sima Vasa talks to Matt Celuszak, Co-Founder and CEO of Element Human, about the intersection of AI and human behavior. Together they explore how data can drive better brand engagement. Matt shares his insights on understanding human emotions and reactions, focusing on attention data and using behavioral understanding to create memorable, impactful campaigns.
Key Takeaways:
(03:39) AI-driven insights help marketers understand how human emotions affect engagement.
(07:15) Attention and stopping power are crucial for creating lasting brand impressions.
(11:03) Combining human behavior with data drives personalized marketing strategies.
(14:24) Emotional response correlates with memorability and purchase intent.
(19:00) Real-world behavioral responses provide complementary data to standard metrics.
(23:15) Balancing creators’ authenticity with brand messaging is key to successful influencer marketing.
(28:10) The staying power of content is as critical as initial engagement in brand building.
(31:30) Understanding the emotional impact of content helps brands connect more effectively with consumers.
Resources Mentioned:
Element Human homepage
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
