Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
248 episodes
2 weeks ago
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
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Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
The Power of Public Opinion Data with Darrell Bricker of Ipsos
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
15 minutes 40 seconds
11 months ago
The Power of Public Opinion Data with Darrell Bricker of Ipsos
On this episode, host Sima Vasa speaks with Darrell Bricker, Chief Executive Officer, Public Affairs at Ipsos. They discuss the evolving landscape of public opinion research, the role of emotional connection in politics, and the shifting global demographics shaping our future.
Key Takeaways:
(02:30) Mentorship and opportunity shape a meaningful career in polling.
(05:01) Public affairs research centers on understanding citizens, not consumers.
(06:58) Global polling now offers real-time insights into worldwide issues.
(08:43) Mobile phones enable global polling access, even in remote areas.
(10:28) Decline in deference empowers citizens to challenge authority.
(12:56) Political volatility rises as traditional party loyalty declines.
(15:04) Constant skepticism in research strengthens accuracy and reliability.
(16:29) Emotional connection now outweighs rationality in political appeal.
(19:21) A public affairs career thrives on social science and global curiosity.
(22:13) Global population is set to peak mid-century, then decline rapidly.
(25:42) Urbanization and women’s evolving roles contribute to lower birth rates.
Resources Mentioned:
Ipsos
Empty Planet: The Shock of Global Population Decline
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
