Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
248 episodes
2 weeks ago
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
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Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
The Future of Research and How AI and Humans Work Together with Ian Ash of Dig Insights
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
30 minutes 17 seconds
7 months ago
The Future of Research and How AI and Humans Work Together with Ian Ash of Dig Insights
On this episode, host Sima Vasa talks to Ian Ash, Co-Founder of Dig Insights, about the intersection of AI and market research, the evolution of Restech, and the importance of balancing technology with human expertise. With over a decade’s experience leading Dig Insights, Ian shares his perspective on how AI reshapes research processes and why human oversight remains critical. He reflects on the parallels between storytelling in comedy and storytelling in research, emphasizing that whether it's data or humor, connection and clarity are the keys.
Key Takeaways:
(02:09) Dig Insights’ journey from startup to private equity-backed growth.
(05:35) The importance of maintaining research rigor despite industry pressures.
(08:10) Large scales don’t guarantee better insights, just higher correlations.
(12:22) Swiping-based surveys introduced choice and engagement.
(15:46) Research needs exist along a flexible service continuum.
(18:40) Effective AI requires context and customization.
(20:22) Synthetic data performs better in sentiment analysis than research.
(25:22) AI accelerates research by automating data interpretation.
(28:08) Ian’s passion for stand-up comedy and life beyond market research.
Resources Mentioned:
Upsiide by Dig Insights
Scott Galloway’s Website
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
