Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
248 episodes
2 weeks ago
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
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Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
27 minutes 32 seconds
10 months ago
Consumer Paradoxes and Market Shifts with J. Walker Smith of Kantar
On this episode, host Sima Vasa talks with J. Walker Smith, Knowledge Lead at Kantar. They discuss shifting consumer sentiments, the paradox of strong spending amid uncertainty and changes in market insights.
Key Takeaways:
(02:14) Experience in trends and futures at Kantar aids in predicting consumer values.
(04:37) Consumer spending is strong, but sentiment is recessionary amid uncertainty.
(07:57) Consumers seek familiarity and reassurance from brands over novelty.
(10:55) Consumers prefer brands focused on well-being and personalization.
(13:55) Gen Z prioritizes mental health and values digital convenience.
(17:20) Gen Z’s tech-driven shopping requires marketing to algorithms.
(19:33) Curating market data to refine key insights and filter noise.
(21:48) AI will automate research tasks, shifting insights to focus on growth.
(25:36) Future insights roles will prioritize strategic growth over pure research.
Resources Mentioned:
Kantar
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
