Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Sima Vasa
248 episodes
2 weeks ago
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
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Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
Building Smarter Insights Platforms with Steve Phillips and Ryan Barry of Zappi
Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
12 minutes 9 seconds
8 months ago
Building Smarter Insights Platforms with Steve Phillips and Ryan Barry of Zappi
On this episode, host Sima Vasa talks to Steve Phillips, Founder, Chair and Chief Innovation Officer, and Ryan Barry, former President, both of Zappi.
They discuss the evolution of consumer insights, the role of AI in research and how businesses can maximize the value of their data.
Key Takeaways:
(02:05) “The Consumer Insights Revolution” encapsulates a decade of transformation at Zappi.
(03:35) Pepsi’s consumer insights evolution shifted insights managers into strategic business partners.
(05:53) Stephan Gans’ vision at Pepsi focused on democratizing learning and insights-driven decision-making.
(09:48) The development of ADA, Pepsi’s internal platform for integrating data sources.
(10:28) Different data streams complement rather than contradict insights.
(13:57) Insights professionals must evolve into strategic business consultants.
(16:54) Business acumen is becoming essential for future consumer insights roles.
(20:58) AI is reshaping consumer insights by automating processes and enhancing decision-making.
Resources Mentioned:
Zappi
“The Consumer Insights Revolution” by Steve Phillips, Ryan Barry and Stephan Gans
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Data Gurus Podcast | Insights on Business Strategy, Mergers and Acquisitions, Market Research & Data Collection
Welcome to the the Data Gurus Podcast!
The world around us is changing faster than ever before. From automation, artificial intelligence, big data, geo-location to every aspect of how we work and live. This includes DATA. Welcome to Data Gurus Podcast… our mission is to bring you a real life perspective on what’s happening in the data industry and how successful companies and individuals in this niche navigate through the sea of change. Encouraging you to Be Bold, Be Brave and Be Fearless – Let’s navigate the Data Ecosystem together.
