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Data Driven Voices - A Podcast by Avaus
Avaus
15 episodes
3 days ago
Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com
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Marketing
Business
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All content for Data Driven Voices - A Podcast by Avaus is the property of Avaus and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com
Show more...
Marketing
Business
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#15 - Minimize disruption, maximize adoption with Neil Dickson at Scania
Data Driven Voices - A Podcast by Avaus
38 minutes 50 seconds
3 months ago
#15 - Minimize disruption, maximize adoption with Neil Dickson at Scania

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Neil Dickson, Head of Digital Strategy and Capabilities at Scania, to talk about what it takes to lead large-scale change in a global, industrial organization.

They explore:

  • How a psychology-first mindset helps teams adapt to disruptive change
  • What it means to build a real infrastructure for transformation—not just processes
  • Why customer insight and local enablement beat top-down directives
  • How a global ethnography project turned into a GPT-powered voice-of-the-customer engine
  • Why trust, vision, and adoption—not just AI or tech—are the real change levers


AI and digitalization are moving fast—but organizational change rarely does. So how can leaders navigate complexity, win trust, and build systems that people actually use?

--> Tune in for a practical, human-centered conversation with one of the Nordics’ most thoughtful voices in data and transformation.


#DigitalTransformation #AIAdoption #ChangeLeadership #CustomerInsight #OrganizationalChange #DataDrivenVoices

Data Driven Voices - A Podcast by Avaus
Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com