#17 - From sleepless nights to AI success: What leaders need to know

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Data Driven Voices - A Podcast by Avaus

Avaus

19 episodes

4 days ago

Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com

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All content for Data Driven Voices - A Podcast by Avaus is the property of Avaus and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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#17 - From sleepless nights to AI success: What leaders need to know

Data Driven Voices - A Podcast by Avaus

39 minutes 9 seconds

3 weeks ago

#17 - From sleepless nights to AI success: What leaders need to know

In this episode of Data Driven Voices, host Emma Storbacka sits down with our Head of AI at Avaus, Eric Hörberg, to explore how organizations can leverage AI for meaningful business impact, while navigating the challenges, fears, and “sleepless nights” that come with rapid technological change.

Introduction (00:00)
AI, fear, and sleepless nights (01:23)
Eric's AI journey: From 2010 to today (06:20)
Generative AI and Its Growing Impact (12:30)
AI in Business: Beyond Content Creation (17:25)
The AI Workflow: Integrating AI into Existing Processes (25:30)
AI in B2B and Marketing: Where the Real Value Lies (29:10)
The Leadership Challenge: Embracing AI for Business Growth (33:40)
Final thoughts & key takeaways (36:00)