In this episode of Data-Driven Voices, host Emma Storbacka sits down with Petteri Heinonen, Chief Technology and Data Officer at Saka, to explore what it really takes to drive a company-wide digital transformation—from the ground up.

They dive into:

• How to go from scattered IT to a unified, customer-first data model
• Why tech choices should follow business outcomes—not the other way around
• The famous “gym analogy” for Martech: why tools alone won’t make you stronger
• How to prepare your data landscape for AI without chasing hype
• Why breaking down silos starts with shared ownership and trust

For Petteri, being data-driven isn’t about dashboards or architecture diagrams—it’s about staying curious, moving fast, and making sure your tools are actually used. So how can leaders cut through complexity and build tech that delivers real impact?

Tune in for a refreshing, no-BS conversation with one of the most pragmatic minds in data and tech leadership.

#MarTech #AIReadiness #DataStrategy #CustomerCentricity #DigitalTransformation #DataDrivenVoices