#13 - From Email to Omnichannel with Emma Spjut at Dustin

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Data Driven Voices - A Podcast by Avaus

Avaus

19 episodes

4 days ago

Data Driven Voices is a podcast where Avaus together with industry experts, thought leaders, and partners discuss how to utilise data, technology and AI to drive business results in primarily marketing and sales. The podcast shares actionable insights, success stories, and thought-provoking challenges to help professionals with new perspectives. For more information visit: avaus.com

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All content for Data Driven Voices - A Podcast by Avaus is the property of Avaus and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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#13 - From Email to Omnichannel with Emma Spjut at Dustin

Data Driven Voices - A Podcast by Avaus

39 minutes 32 seconds

6 months ago

#13 - From Email to Omnichannel with Emma Spjut at Dustin

In this episode of Data-Driven Voices, host Emma Storbacka sits down with Emma Spjut, Head of CRM & Marketing Automation at Dustin, for our very first Swedish-language episode. Together, they dive into the power of automation, AI, and data-driven strategy in transforming modern marketing. Summary of the episode in english is available here: https://www.avaus.com/blog/omnichannel-automation-emma-spjut-podcast/

Together, they explore:

How Emma went from chance opportunities to becoming a marketing tech leader
Why automation is essential when handling 280,000+ products across six countries
How Dustin moved from email automation to a full omnichannel strategy
A real-world example of using PIM and purchase history to recommend the perfect printer toner
The importance of cross-functional collaboration—and getting internal buy-in
What it takes to lead organizational change in a data-driven world
How Dustin is preparing for the future with generative AI and content automation

Marketing today is no longer one-size-fits-all. It’s smart, scalable, and fueled by data. Tune in to hear how Emma Spjut and her team are shaping the future of customer communication at scale.

#MarketingAutomation #AIinMarketing #Omnichannel #DataDrivenVoices #CustomerInsights