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Data Dialogues
Equifax
16 episodes
2 months ago
A podcast where innovative business leaders discuss data: how to think about, how to use it and how it can help us all make better business decisions every day. As they tell their stories of trials and triumphs, you’ll gain key insights to leverage in your own day-to-day operations.
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Marketing
Business
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All content for Data Dialogues is the property of Equifax and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
A podcast where innovative business leaders discuss data: how to think about, how to use it and how it can help us all make better business decisions every day. As they tell their stories of trials and triumphs, you’ll gain key insights to leverage in your own day-to-day operations.
Show more...
Marketing
Business
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American Express: The Personalization Journey
Data Dialogues
24 minutes
4 years ago
American Express: The Personalization Journey
Equifax Marketing VP, Tricia Gabberty, interviews Anthony Mavromatis, VP of Customer Marketing Analytics and Data Science for American Express. Anthony explains “digital empathy” and reveals how personalization helps American Express deliver world-class customer service – and the many layers of experimentation that it entails.
Data Dialogues
A podcast where innovative business leaders discuss data: how to think about, how to use it and how it can help us all make better business decisions every day. As they tell their stories of trials and triumphs, you’ll gain key insights to leverage in your own day-to-day operations.