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In episode 131 of the Data Center Go-to-Market Podcast, you’ll unlock the secrets of go-to-market strategies in the data center industry!
In this power-packed podcast episode, Joshua Feinberg breaks down how businesses can transform their approach to sales and marketing across interconnection infrastructure, disaster recovery, wholesale data centers, and venture capital. 🚀 Learn how to identify ideal clients, understand buyer personas, and create educational content that builds trust and positions your team as industry experts. 💡 Discover strategies for navigating the self-driven buyer's journey, finding decision-makers, and standing out in a competitive landscape. Whether you're a startup founder, sales professional, or marketing leader, this episode provides actionable insights to elevate your data center business. 🌐
0:00 Coming up in this episode of the Data Center Go-to-Market Podcast
1:03 Introducing Joshua Feinberg, CEO at DCSMI
2:50 Agenda for Data Center Go-to-Market, Sales, and Marketing Q&A 47
4:26 How a data center disaster recovery and backup solutions provider improves GTM and sales meetings
22:32 How an interconnection infrastructure firm helps customers envision the opportunity for offsite
31:50 How to sell to global data center clients
33:30 How wholesale data center providers can improve client education
46:45 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
47:37 How a data center design, engineering, and consulting firm can improve product market penetration
1:02:27 How a modular, prefabricated data center provider can find the correct decision-maker point-of-contact
1:17:56 How a digital infrastructure VC finds data center investment opportunities
1:32:14 Joshua Feinberg (Connect with on LinkedIn) and DCSMI (Follow on LinkedIn and Website)
1:33:17 Subscribe to the Data Center Sales and Marketing Newsletter (DCSMI)
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