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Di Mayze is the Global Head of Data and AI at leading global marketing and advertising giant WPP. Di is the first to hold the title, setting the data strategy for WPP and its agencies. We asked her how she’s built a data driven culture to accelerate literacy and help agencies understand how to harness data and AI.
We discuss WPP’s philosophical approach towards data management and its importance to fuelling AI, data variety vs data volume and the importance of capturing new types of data at an unprecedented scale. Di also explains how to give people fulfilment in their careers by diagnosing where humans can do strategic work and use AI to lower value tasks.
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