In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
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In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
Dare to transform fear into permission - Katie Johnson & Ilana Griffo (Goodtype)
Daring Creativity. Daring Forever.
59 minutes
1 month ago
Dare to transform fear into permission - Katie Johnson & Ilana Griffo (Goodtype)
Katie and Ilana (GoodType), share their unconventional journey from strangers who connected over art licensing to business partners running a multi-faceted creative education company. Originally founded by Bodhi Robinson as an Instagram account celebrating typography, GoodType evolved into a comprehensive platform when Katie and Ilana took over the reins. The conversation explores their complementary partnership dynamic, working remotely across the country, and their philosophy of "community ...
Daring Creativity. Daring Forever.
In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
