Luke Carson bridges basketball courts and design studios, carrying forward a creative legacy while carving his own path. As the son of legendary designer David Carson, Luke spent his early years shooting hoops rather than studying typography—until a Hodgkin's lymphoma diagnosis at 18 forced him to confront life, death, and purpose. During chemotherapy on his 19th birthday, he improved his college test scores by 400 points to reach his dream film school at Chapman University. Now at 27, Luke r...
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Luke Carson bridges basketball courts and design studios, carrying forward a creative legacy while carving his own path. As the son of legendary designer David Carson, Luke spent his early years shooting hoops rather than studying typography—until a Hodgkin's lymphoma diagnosis at 18 forced him to confront life, death, and purpose. During chemotherapy on his 19th birthday, he improved his college test scores by 400 points to reach his dream film school at Chapman University. Now at 27, Luke r...
In this conversation, copywriter and brand voice specialist Vikki Ross returns to discuss the intersection of authentic creativity and AI anxiety in the modern marketing landscape. She shares her approach to finding distinctive voices for major brands like JLR (Jaguar Land Rover) and Formula E, emphasizing the importance of simplicity, curiosity, and human connection in copywriting. Ross candidly addresses the fears surrounding AI in creative industries, arguing that the noise about AI ...
Daring Creativity. Daring Forever.
Luke Carson bridges basketball courts and design studios, carrying forward a creative legacy while carving his own path. As the son of legendary designer David Carson, Luke spent his early years shooting hoops rather than studying typography—until a Hodgkin's lymphoma diagnosis at 18 forced him to confront life, death, and purpose. During chemotherapy on his 19th birthday, he improved his college test scores by 400 points to reach his dream film school at Chapman University. Now at 27, Luke r...
