What does it take to turn content creation into a real career in Africa — and sustain it?
In this episode, South African content creator Amahle Jaxx shares her journey about what people don’t see behind the scenes: the discipline, the delays in getting paid, the pressure to always show up — and the power of staying authentic in a space full of filters.
Known as the unofficial news anchor of TikTok, Amahle has made staying informed on current events feel personal, fun, and totally bingeable — one “Howzit” at a time.
From navigating brand deals to managing cash flow and building audience trust, Amahle offers practical advice for any young African looking to create with purpose — and make it last.
This is a raw, insightful look into what building a content career really means on the continent. At ALX, we believe building Africa's creative future means learning from those who've paved paths in Africa and globally — and those ready to walk with us.
The Dare to Be More Podcast is where real stories meet real strategy — helping African creatives build, thrive, and lead.
🎧 Learn more about ALX’s Creative Programs → https://www.alxafrica.com/learn/creative-tech/