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A companion podcast to the Darden Ideas to Action Website.
Marketing Meets AI: How the Next Marketing Revolution Will Unfold and What Marketers Can Do to Prepare
Darden Ideas to Action
16 minutes 55 seconds
4 years ago
Marketing Meets AI: How the Next Marketing Revolution Will Unfold and What Marketers Can Do to Prepare
Our lives have become an open book to the companies collecting our data, and marketers are becoming increasingly sophisticated at using that data to compel us to buy their products and services. But we’re entering a new phase of the digital marketing revolution. The artificial intelligence age. University of Virginia Darden School of Business Professor Raj Venkatesan discusses his book, The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing, with the Batten Institute’s Sean Carr to examine where the industry is headed and how marketers can responsibly manage AI-powered marketing in the rapidly evolving media landscape.
Darden Ideas to Action
A companion podcast to the Darden Ideas to Action Website.
