When you interact with someone, what are you actually doing to them? When sending a message, what is your intention when you choose to write “Yes”, “Yeah”, “Yup” or “Uh-huh” in response to a question? What impact are you trying to create? If my assertion that presenting is performing a familiar act in an unusual setting is valid, then it can pay dividends to have a greater sense of control over how that impact is created.

By looking in greater detail at what it is we are actually doing moment-to-moment when we communicate, this episode aims to give the presenter a deeper understanding of how they might encourage an audience towards thinking, feeling and doing something different as a result of their presentation.