All content for Dance Battle: The Competitive Intelligence Podcast is the property of Alex McDonnell and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.
How content marketing creates competitive advantage | Eli Woolery
Dance Battle: The Competitive Intelligence Podcast
25 minutes
4 years ago
How content marketing creates competitive advantage | Eli Woolery
Is it possible to create competitive advantage by giving something away for free?
Eli Woolery is the Sr Director of Design Education at InVision, where content marketing looks less like a typical B2B SaaS content team and more like a full-on media company. With its generous investment in content and education over many years, InVision has helped lift up the design community to true business leaders, transforming entire industries.
Dance Battle: The Competitive Intelligence Podcast
Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.
