Getting the real story using win/loss analysis

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Dance Battle: The Competitive Intelligence Podcast

Alex McDonnell

11 episodes

5 months ago

Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

Marketing

Business

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Learning the craft of competitive intelligence and strategy in B2B SaaS, with the best minds in the profession.

Marketing

Business

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Getting the real story using win/loss analysis | Natasha Narayan

Dance Battle: The Competitive Intelligence Podcast

27 minutes

4 years ago

Getting the real story using win/loss analysis | Natasha Narayan

Win/loss analysis. You've heard about it, maybe you've penciled it into this year's OKRs. But are you really ready to make it a priority? Do you know what you're getting into?

Natasha Narayan is the CEO and Co-founder at IcebergIQ, a consultancy that helps B2B software companies learn from candid conversations with their customers and prospects.