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Damns Given with Nick Richtsmeier
Nick Richtsmeier
17 episodes
3 days ago
Send us a text Sometimes you become a part of the thing you're trying to fix. And as the internet content world crashes around us, pulled to the floorboards by AI, Brad and Nick reflect on the work of podcasting and content creation, focusing on some hard lessons learned in the last year. But beyond just ruminating on what's gone wrong (and how that, in a very meta way, is what has gone wrong with this and many podcasts), the hosts pivot to big changes coming for Working/Broken and what that ...
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Send us a text Sometimes you become a part of the thing you're trying to fix. And as the internet content world crashes around us, pulled to the floorboards by AI, Brad and Nick reflect on the work of podcasting and content creation, focusing on some hard lessons learned in the last year. But beyond just ruminating on what's gone wrong (and how that, in a very meta way, is what has gone wrong with this and many podcasts), the hosts pivot to big changes coming for Working/Broken and what that ...
Show more...
Marketing
Technology,
Business,
Society & Culture
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Measurement Mafia: Examining the Religion of ROI
Damns Given with Nick Richtsmeier
34 minutes
9 months ago
Measurement Mafia: Examining the Religion of ROI
Send us a text In this episode of Working/Broken, Nick Richtsmeier and Brad Farris peel back the curtain on the wild world of marketing metrics. They dive into how even the biggest advertisers are left scratching their heads—overspending on TV ads that mysteriously boost sales, while 30-50% of online clicks turn out to be fraudulent. With plenty of humor and hot takes, the hosts break down insights from Lindsay Slaby—the “CMO Whisperer” at David Baker’s MYOB conference—and ponder if our obses...
Damns Given with Nick Richtsmeier
Send us a text Sometimes you become a part of the thing you're trying to fix. And as the internet content world crashes around us, pulled to the floorboards by AI, Brad and Nick reflect on the work of podcasting and content creation, focusing on some hard lessons learned in the last year. But beyond just ruminating on what's gone wrong (and how that, in a very meta way, is what has gone wrong with this and many podcasts), the hosts pivot to big changes coming for Working/Broken and what that ...