What does it take to build a category-defining D2C brand, scale it profitably, and execute a multi-crore exit in India’s evolving startup ecosystem? Deep Bajaj, Founder of Sirona, joins #DamaniTalks to share his journey of pioneering India’s first female urination device (Peebuddy) and disrupting female hygiene with capital-efficient growth. In this episode, Deep reveals how he took upon a 'taboo' and turned it into a highly successful business, and navigated the complexities of M&A to ensure a successful investor exit. He also breaks down funding myths, profitability strategies, and what truly matters in a startup acquisition.What You’ll Learn: -How Deep Bajaj built Peebuddy & Sirona into a category leader in female hygiene-Why profitability gave him leverage during fundraising & exit negotiations-The biggest M&A lessons for founders—what works & what to avoid-How D2C startups can scale without burning cash or chasing vanity metrics-Why early-stage angel investors matter and how they helped fuel Sirona’s growth-How Deep Bajaj structured a multi-crore exit while delivering 6X-20X investor returns-The fundamentals of Bootstrapping vs. VC funding for long-term success-How Deep Bajaj transitioned into one of India’s top angel investorsWhy You Should Watch: Deep Bajaj shares hard-hitting truths about building profitable businesses, navigating acquisitions, and creating real investor value. He debunks funding myths, explains how he exited on his own terms, and reveals what founders should focus on instead of chasing valuations. If you’re a founder, investor, or aspiring entrepreneur, this episode is packed with real-world insights on how to build, scale, and exit a business the right way.00:00 - Introduction02:36 - The hustle from door-to-door sales to entrepreneurship 08:34 - Breaking the cycle & studying abroad14:45 - Scaling an events company24:11 - Building a business with his life partner30:17- Does experience matter?39:03- Creating Sirona’s billion-dollar market from scratch50:45 - Cracking the first big sale56:00 - Profitability vs. funding debate1:00:51- Deep Bajaj's exit strategy 1:07:46 - How he selects startups to invest In1:11:55 - Rapid fire round & closing remarks Follow our other channels for more exciting content: Website: www.showmedamani.com Instagram: https://www.instagram.com/showmedamani/ LinkedIn: https://www.linkedin.com/in/showmedamani WhatsApp: https://whatsapp.com/channel/0029ValxvDNChq6Rd5AbUQ3H Spotify: https://open.spotify.com/show/7xtO07c4PfYHX6RhJ1IkA2 X: https://www.x.com/showmedamaniLet's connect! - https://form.asana.com/?k=CAvV4CK0dURm8N-cYJU13A&d=1202621714690185Learn about our guest, Deep Bajaj:LinkedIn: https://www.linkedin.com/in/deepbajaj/X: https://x.com/DeepBajajInstagram: https://www.instagram.com/bajaj.deep/?hl=enSirona: https://www.thesirona.com/