The culture of hustling and working hard to find crazy new ideas has been the “in” thing because of all the startups and success stories out there. And this has been taking a toll on most companies. Think about it, how many times have we been told to innovate, or seek new markets? And maybe even we have caught ourselves saying the same. This in return also burns us, our peers, or even our employees in the long run. And makes the company forget why it exists in the first place. So what should we or the companies do to be successful? Here is a discussion exploring the secrets of successful companies that do better without “disrupting” or continuously seeking new markets.

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