👋👋 Hey D2C community!
In our 29th episode of the D2CVille Stories Series, we had a chat with Irem Isik, Head of Marketing at Storyly. Storyly is a user engagement platform that offers personalized, interactive, and shoppable content experiences. Irem shared her insights about what is engaged ecommerce and why it’s crucial D2C brands!
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Now, back to the good stuff:
🟢 Irem defines engaged commerce as creating engaged shoppers by building relationships, sparking conversations, entertaining customers, and ultimately fostering loyalty.
🟢 This matters to customers because it enhances their shopping experience and builds a deeper connection with the brand.
🟢 A key aspect of engaged commerce is content customization and personalization. However, avoiding the creepiness factor is crucial. According to Irem, the answer lies in rewarding your customers.
For more, check out the episode!
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