10x return on ad spend with only $5,000: Joey Walsh from HockeyStickMan

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D2CVille's Podcast

D2CVille

30 episodes

1 day ago

D2CVille is a story-driven online community where we talk about direct-to-consumer brands, technologies, and everything related to the D2C space. Follow us for exclusive insights from the D2C world!

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D2CVille is a story-driven online community where we talk about direct-to-consumer brands, technologies, and everything related to the D2C space. Follow us for exclusive insights from the D2C world!

Business

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10x return on ad spend with only $5,000: Joey Walsh from HockeyStickMan

D2CVille's Podcast

38 minutes 39 seconds

2 years ago

10x return on ad spend with only $5,000: Joey Walsh from HockeyStickMan

👋👋 Hi wonderful people of the D2C community, building great brands and products out there!

Let me present the 19th episode of our D2CVille Stories Series, where we showcase amazing D2C entrepreneurs who are the best of the bests!

In this latest episode, we had a great chat with @Joey Walsh, the founder of HockeyStickMan. The hockey equipment brand is based in Canada but offers it wide variety of products to international markets!

Before we get started, we have something special for you – the D2CVille Newsletter! Your backstage pass to all things D2C. Get tips from D2C experts and join a vibrant community by subscribing to it at:

https://www.d2cville.com/newsletter?utm_source=linkedin&utm_medium=post

Now, back to the good stuff:

🟢 Joey is a true hockey enthusiast. 🏒 With years spent managing programs for the British Columbia Hockey Association and even rubbing shoulders with the 2010 Olympics Committee, he's basically got a Ph.D. in all things hockey. And he couldn’t help but notice the problem hockey players had: High prices of the equipment.

So, in 2011, he launched HockeyStickMan as a side hustle, fixing up broken hockey sticks. But guess what? That little venture turned into a full-blown business in no time!

🟢Always trying to keep the costs to a minimum, Joey decided to never use paid ads. His secret sauce? Good old-fashioned word-of-mouth. But things changed very recently when Joey decided to give paid promotions a chance, with a modest monthly budget of $5,000.

The results? They are simply UNBELIEVABLE! They achieved a return on ad spend around 10x and have been growing by 2 times for the last couple of years!

🟢 But wait, how do they keep the prices low, though? They have exclusive agreements with professional teams that let them score brand-new gear on the cheap. Plus, their connection game is strong with suppliers over in China. Still, sourcing is a big pain in the back!

So if you're looking for a great quality hockey stick, check HockeyStickMan!

We've got tons more exciting content coming your way, so stay tuned! 🔜🚀

Remember to visit D2CVille at ⁠⁠https://www.d2cville.com/⁠⁠ for more D2C awesomeness.

And follow us on social media via https://linkpop.com/d2cville.