What do snoods, Amazon, and Sunday League football have in common? They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit. In this episode, Frankie breaks down how he built not one, but THREE brands from the ground up, including Pott’d, now an 8-figure business. We dive into what most founders get wrong about scaling, the power of Amazon, how to build a brand around your life (not the other way around), and why most ...
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What do snoods, Amazon, and Sunday League football have in common? They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit. In this episode, Frankie breaks down how he built not one, but THREE brands from the ground up, including Pott’d, now an 8-figure business. We dive into what most founders get wrong about scaling, the power of Amazon, how to build a brand around your life (not the other way around), and why most ...
Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads
D2C Diaries
1 hour 3 minutes
1 week ago
Scriptwriting Mastermind: How We Use Storytelling to Outperform 80% of Meta Ads
Most brands creatives live at the bottom of the funnel, battling over the same small pool of ready-to-buy customers. But 80% of our best-performing ads? They start much higher up. In this episode of D2C Diaries, Loukas shares the exact internal training we run with our creative strategists on the hardest skill in paid social: storytelling. You’ll see how we script for unaware and problem aware audiences (the stages most brands ignore) and why they’re the biggest unlock for scaling cold tra...
D2C Diaries
What do snoods, Amazon, and Sunday League football have in common? They were the unlikely start of Frankie Thorogood’s DTC journey, one that turned a £100 Alibaba order into a 7-figure exit. In this episode, Frankie breaks down how he built not one, but THREE brands from the ground up, including Pott’d, now an 8-figure business. We dive into what most founders get wrong about scaling, the power of Amazon, how to build a brand around your life (not the other way around), and why most ...
