Ross Haleliuk, the author of 'Cyber for Builders,' dives into the essentials of starting a cybersecurity business in his book. Tailored for industry veterans and curious minds alike, the book sheds light on the business dynamics, key players, and evolving trends in cybersecurity.

Ross doesn't just stop at literature; he shares real-world insights on product management, the pitfalls of the 'hero culture' in cybersecurity, and the unique challenges small businesses face in this domain. He advocates for straightforward, user-friendly security solutions and underscores the significance of continuous learning and customer understanding in driving the industry forward.

'Cyber for Builders' is a practical guide for anyone stepping into the world of cybersecurity startups. Ross Haleliuk unpacks the business side, showing how the industry works and what challenges small businesses face. He emphasizes learning, understanding customers, and moving away from the unhelpful 'hero culture.' The book is a go-to for startup builders and sheds light on the need for clear, user-friendly security solutions.