
In the continued effort to piggyback off of the press that Cybersecurity Awareness Month is bound to receive, what is another marketing idea you should implement?
Schedule risk assessments! Utilize a simple "email plus call" campaign to offer risk assessments to your small business clients and prospects.
Remember to explain in plain, non-technical language exactly what weaknesses you discovered and what those weaknesses mean to their business (financially, operationally, and to their reputation.)
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