All week, I'm talking about Cybersecurity Awareness Month -- and how IT companies in the US can leverage this event in your marketing.

Today's suggestion? Use your newsletter! If it's too late for the October issue, there's no reason you can't talk about cybersecurity in November, right?

A few ideas:

1. Free cybersecurity resource - leverage vendor content for reports, infographics or facts/figures that you can repurpose, or create your own FAQ document

2. Write an article - LOTS of different topic ideas: current events, phishing, MFA

1. Offer a free cybersecurity resource. Leverage vendor content for free reports or infographics. Or create your own infographic.

2. Write an article! Highlight a recent hack and explain how it pertains to your small business clients. Talk about phishing, how to spot it, and best practices. Educate your readers on multi-factor authentication. Be sure to make this small business friendly, and share real world examples with your readers.

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