I've answered questions from literally HUNDREDS of IT pros and vendors. Today I'm going way out of the box and answer a question I've never gotten.

Let's talk prospecting - everyone's favorite thing to HATE.

If you were going to prospect for gold, you'd never build a cabin in the perfect location and sit back and wait for the gold to walk in your front door. So why do we do that with prospecting for new clients???

With prospecting, past performance DOES indicate future performance, if nothing changes...

Is it time for you to change your prospecting behavior?

#msp, #msps, #mssp, #mssps, #itsupport, #itsecurity, #infosec, #cybersecurity, #sales, #education, #cybersecuritysales, #cyber, #technology, #cybersecurityexpert, #msptips, #cybersecuritysherpa