In honor of Cybersecurity Awareness month, what are some marketing tactics you can use to position your company as a cybersecurity expert and schedule more risk assessments?

Today's suggestion: an event.

Think

- webinar

- seminar

- lunch & learn.

These are GREAT ways to educate your clients (and get them sold on your offering.) It's also a great lead-gen vehicle!

If you could only do ONE THING and do it well, I'd recommend events.

3 quick steps to get them off the ground:

1) Pick a date and invite 5 clients

2) Pick an educational topic

3) Fill the seats.

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