Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.
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Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.
Profiting on Content, Supply Chain Strikes, and Disney Logistics
Cyberly
55 minutes
3 years ago
Profiting on Content, Supply Chain Strikes, and Disney Logistics
Most companies think about content marketing wrong. Some common misconceptions include:
–“Too expensive”
–“I don’t want to manage/invest in it”
–“What's the ROI of this one blog post? Or a podcast?”
–“The barrier of entry is too difficult”
We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?
Also in today’s show:
→Disney Logistics
→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight
Show Links:
Connect with Thomas Wasson on Linkedin
Follow Thomas’ show, Loaded and Rolling
Freightwaves Top 100 Companies in Freighttech
Moving the Liberty Tree
Cyberly is hosted by Blythe Brumleve and covers B2B marketing, the attention economy, and how it ties into the world of logistics. Airing every Thursday at 2pm ET, you can follow the podcast on Spotify and Apple while catching the video replays on FreightWaves TV.
Connect with Blythe via her website or on Linkedin, YouTube, and TikTok
Learn more about your ad choices. Visit megaphone.fm/adchoices
Cyberly
Cyberly, meaning to do anything through the internet, covers how the attention and creator economy has evolved in order to help you navigate the digital world within logistics more efficiently. Hosted by long-time B2B marketer Blythe Brumleve, the show appears live on Freightwaves Thursdays at 2pm EST and available on major podcast apps.
