Wondering how organizations and leaders attain, sustain, and regain the ultimate level of distinction? Oh wait, what is the 'ultimate level of distinction' first? Let's get that sorted with Scott McKain, a globally recognized authority on how organizations and professionals create distinction to attract and retain customers, and stand out in a hyper-competitive marketplace. His book, ICONIC, was named on Forbes.com as top 10 business books of 2018. Scott’s expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he’s appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the 50 greatest movies in the history of cinema, directed by the legendary Werner Herzog. 

Here's what our chat constitutes:

- Three Destroyers of Differentiation

- Four Cornerstones of Distinction 

- Criticality of customer experience

- Being 'iconic' - the ultimate level of distinction

- Factors of distinctive performance

- Reciprocal respect

To know more about Scott, visit https://scottmckain.com

Experience the magic of service!