What truly makes a great customer experience? Speed. Convenience. Consistency. Friendliness. And human touch—that is, creating real connections by making technology feel more human and giving employees what they need to transmit it to the end user. That's for the recipient, which in turn leads to business growth. Ever looked at the other side of the coin, what lies in here for the humans delivering this experience? Deliberating with us on this aspect is Adriana Salazar Hidalgo, a passionate CXer from Barcelona, who shares that embellishing the whole cake is a sense of fulfilment beyond words, which is the binding thread in a community. It's the community now that a company should wish to create for all stakeholders. 

Adriana's LinkedIn profile: https://www.linkedin.com/in/adrianasalazarhidalgo

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