Is there any purpose of CX (Customer Experience) other than retaining customers and keeping the bottomline glowing? Of course, there's something that goes beyond business. It's about creating a CX practice for betterment for all involved; customers, employees, communities, society and shareholders. But what does that actually mean and how to bring it to play? That's what we're learning from Christopher Brooks, a customer strategist with over 20 years of agency, clientside and consultancy experience working with corporates across Europe and the Americas, he is now the MD at Clientship.

Here's what our chat includes:

- Fitting ‘beyond business’ philosophy in CX

- Roots of CX as a concept

- Not vouching on frictionless experiences

- Flip side of exceeding customers' expectations

- Sustainable customer centricity

Christopher's LinkedIn profile: https://www.linkedin.com/in/christopher-brooks-1425b7a

Experience the magic of service!