What does it really take to turn digital noise into meaningful action?
In this episode of CX-WISE, Seana Siekman, VP of Analytics and Optimization at Athena Global Advisors, shares how leading brands can move beyond reactive care and start using social intelligence as a strategic advantage. From crisis response to competitor benchmarking, Seana breaks down how to build a proactive listening culture—one that’s grounded in people, process, and the right tools.
