LinkedIn Lessons from Lisha Perez ft. Mayonnaise and Metrics

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CX-WISE By Sprinklr

Sprinklr

34 episodes

3 days ago

CX-WISE is a podcast produced by Sprinklr, a Unified-CXM platform. Every episode will bring you personal stories and interesting anecdotes, that will highlight the importance of CX in the world around us. It's your best way to stay updated on trends but also dive deep into the legacy wisdom of our expert guests. Hosted by the ever-curious CX enthusiast, Nathan Bennett, CX-WISE will bring you Wisdom, Insights, Stories and Expertise from the world of CX. Dive in and get wiser!

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All content for CX-WISE By Sprinklr is the property of Sprinklr and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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LinkedIn Lessons from Lisha Perez ft. Mayonnaise and Metrics

CX-WISE By Sprinklr

35 minutes 24 seconds

8 months ago

LinkedIn Lessons from Lisha Perez ft. Mayonnaise and Metrics

How are AI and creative strategies reshaping brand building on LinkedIn, and how can organizations build meaningful connections beyond their employee networks?

In this engaging episode of CX-WISE,Lisha Perez, Partnership Lead at the B2B Institute (LinkedIn's think tank), shares her expertise on transforming brand presence and customer care in the digital age.

Learn how brands can expand their reach beyond traditional employee networks, leverage AI to build trust and create distinctive global identities on LinkedIn. Lisha explores the delicate balance between AI-driven efficiency and creative innovation while sharing practical insights on cross-channel marketing strategies. She also discusses the evolution of content on LinkedIn, addressing the platform's shift towards more dynamic, TikTok-style engagement.

Tune in for a thought-provoking discussion on the future of B2B brand building and how organizations can harness AI, creativity, and strategic customer care to create lasting brand relationships in the professional digital landscape.