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Building Customer Experience Through Design Thinking at Northern Trust
CX Show: Conversations on Customer Experience
32 minutes 6 seconds
8 years ago
Building Customer Experience Through Design Thinking at Northern Trust
SaleMove Co-Founder and CEO, Dan Michaeli, talks to Scott Dille of Northern Trust. In this episode, we'll learn how a workshop at IDEO brought Design Thinking to Northern Trust and helped reshape the bank's customer experience.
