What do businesses of all sizes value the most? Growth. But how do you grow in today’s rapidly changing environment? CX Conversations is a business, marketing, and customer experience podcast packed with stories showcasing how modern businesses are using customer experience to drive revenue and create life-long connections. Tune in to hear the success stories of the brands you love, and draw practical knowledge from experts making strides across industries. Hosted and produced by Kustomer.
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What do businesses of all sizes value the most? Growth. But how do you grow in today’s rapidly changing environment? CX Conversations is a business, marketing, and customer experience podcast packed with stories showcasing how modern businesses are using customer experience to drive revenue and create life-long connections. Tune in to hear the success stories of the brands you love, and draw practical knowledge from experts making strides across industries. Hosted and produced by Kustomer.
How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber
CX Conversations
22 minutes
2 years ago
How to Build a Brand Strategy That Drives Your Customer Experience | Bettina Papirio-Faerber
Today we’re going to talk about how to build a brand strategy that drives your customer experience and to do that we brought on Bettina Papirio-Faerber, who is the VP of Strategy and CX at One and All Agency. Bettina’s purpose at her agency is to support purpose driven brands in their missions, which goes from for profit to non-profit, and working with them and guiding them through connecting their mission and purpose with their customers. CX plays a huge role in that, knowing who you’re talking to, and also how that flows with your brand, so it’s a great topic to discuss today.
Structuring and framing brand strategy 2:56 Helping brands stand out in the market 8:31 Do companies find success when they incorporate these strategies? 11:16 A quote to live by 15:32
“I always say ‘Do you know that you have a gap?’ And I think that most brands, and when they develop brand strategy, don’t really recognize that there is a gap between what they think they’re doing in customer experience for their customer and how the customer perceives it.” 3:23
@bettina_says
CX Conversations
What do businesses of all sizes value the most? Growth. But how do you grow in today’s rapidly changing environment? CX Conversations is a business, marketing, and customer experience podcast packed with stories showcasing how modern businesses are using customer experience to drive revenue and create life-long connections. Tune in to hear the success stories of the brands you love, and draw practical knowledge from experts making strides across industries. Hosted and produced by Kustomer.
