What do businesses of all sizes value the most? Growth. But how do you grow in today’s rapidly changing environment? CX Conversations is a business, marketing, and customer experience podcast packed with stories showcasing how modern businesses are using customer experience to drive revenue and create life-long connections. Tune in to hear the success stories of the brands you love, and draw practical knowledge from experts making strides across industries. Hosted and produced by Kustomer.
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What do businesses of all sizes value the most? Growth. But how do you grow in today’s rapidly changing environment? CX Conversations is a business, marketing, and customer experience podcast packed with stories showcasing how modern businesses are using customer experience to drive revenue and create life-long connections. Tune in to hear the success stories of the brands you love, and draw practical knowledge from experts making strides across industries. Hosted and produced by Kustomer.
Delivering Superior Customer Experience | Jason Guidetti
CX Conversations
17 minutes
3 years ago
Delivering Superior Customer Experience | Jason Guidetti
We have a great guest today named Jason Guidetti who joins us as the Managing Director at Blueprint. We discuss the concept of delivering superior customer experience through this enterprise focus and alignment. Everything in the enterprise plays a part in CX and your company’s strategy needs to take into account every aspect of the company to create the best course of action. When you’re really serious about doing CX and you’re really serious about digital, it requires an upfront investment, which often we can see companies that are hesitant to really invest because you won’t get immediate returns when doing this. You have to invest first, bring everything together and optimize it, and then you’ll start seeing those exponential results.
Where to start and get this concept of great CX through enterprise motion 4:19 Where does CX strategy sit on your corporate strategy? 7:15 Cross functional aligned objectives 8:47 Creative in commerce 10:49
“In today's day and age with the push for digital, and also an evolving demographic consumer that’s evolving, their interests and needs and expectations are changing. They want more, they want more for free, they want to feel like the brand is relevant, like they’re a part of it. There’s just this newly invigorated sense of proximity that customers want from brands and companies that they do business with.” 7:26
CX Conversations
What do businesses of all sizes value the most? Growth. But how do you grow in today’s rapidly changing environment? CX Conversations is a business, marketing, and customer experience podcast packed with stories showcasing how modern businesses are using customer experience to drive revenue and create life-long connections. Tune in to hear the success stories of the brands you love, and draw practical knowledge from experts making strides across industries. Hosted and produced by Kustomer.
